Same patterns. Different industries.
A two-person marketing and strategy practice in Singapore. We find what's actually broken, usually the positioning, not the campaign, and fix it there.
Twenty-five years between us. Telco, banking, government, retail, food.
Different sectors. Same problem.
Four things, mostly in this order.
Diagnosis
We find what's actually broken. Usually it isn't the campaign.
Positioning
The sentence that makes you the obvious choice, and the reasoning that holds it up.
Creative direction
Campaign platforms, art direction, copy.
In-market execution
Retail and trade activation, localised content and program management across Singapore and ASEAN.
You work with the people doing the work.
Fifteen years reading briefs and what's going wrong underneath them. McCann, Publicis, Wunderman, Singtel.
Has run the business, not just advised on it. Country Manager, full P&L, real decisions with real consequences.
Questions, answered.
Ask us anything. If we're not the right people, we'll say so and point you somewhere better.
Rather email? Send it to wirda@stratmrkt.co.